Liquor Brand Narratives, 2011-2012
I have worked for LPK, Landor, RED and Fever in Cincinnati on dozens of projects in the last two years. I have been brought in to conceive new products, to write narratives for focus groups and/or clients, and on naming. I have also worked to help one of these firms on their own brand image.
I have stripped out client/brand names to give you a taste of what I have worked on. None of my projects has launched yet so the work remains proprietary and confidential.